WordPress trends 2017

WordPress is the world leader in CMS systems. 29% of CMS users choose WordPress all over the world. Trends in the IT sector are changing very quickly and in order to be afloat, you need to work with relevant tools. We picked up the top trends in WordPress 2017 for people who create websites and are interested in global design trends.  

Simplicity: landings or landing pages

Due to a large number of devices we use to go online, the key to the usability of the site is simplicity. WordPress landing is most often used for companies that deal with a single product or service or a separate project because the ability to focus the consumer's attention is hidden in simplicity. Landings are tools of future because they fit the most necessary and do not overload the reader so that it’s widely used in many design contests.  

Video content

Every year WordPress introduces a new free theme by default, which will be automatically available to every user who has installed the platform. In 2017 this theme became Twenty Seven - a sports theme with the video driver.   Static images are a little bit of history. According to Hubspot in 2018, 80% of world traffic would come from video. The benefits of the video are that it combines visual and audio communication techniques.   In the design of WordPress video, video headers are gaining in popularity and play a prominent role.  

VR: virtual reality

WordPress has announced the launch of the VR era on its platform in December 2016. You can create and publish your own VR content on any WordPress site, ranging from 360 ° of photos, 360 ° of video, and viewing normal photos and panoramas in the VR. The purpose of WordPress is to make the virtual reality even closer to the people. Virtual tours are especially useful for VR business sites.  

Illustrations and fonts

Companies are designing customer-centric design to create a sense of openness, uniqueness, thus combining the product with their audience. Increasingly in the design of sites, we can see illustrations, and not photo content.   Dynamic fonts are a standard element of web design. A distinctive typography is highlighted in one of the most important trends in the world of web design this year. WordPress offers a large number of font plugins, which makes it very easy to create a unique and expressive site.


New versions of WordPress have new features that developers conventionally called "micro-interactions".   An example of micro-interaction is the green or red check boxes that confirm the correctness of the action that appears on the site when you fill out a form with fields: sound and visual effects, etc. Micro-interactions create an additional incentive for the visitor to stay on the site and continue the average stay on the pages of the site.   WordPress is constantly evolving and in 2017 there are qualitative changes to the platform. Adapting to the demands of the modern world, the modification and design of WordPress are being modified. Obviously, the platform will remain a leader in CMS systems. And it's already interesting how WordPress will be designed in the coming years.  

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