Colorful identity by Reynolds and Reyner
In 2001, Reynolds and Reyner completed two major redesigns of paint branding projects. After that, a small Finnish company, which planned to enter the US market, was approached by them. Not having the past, like most of the existing brands in this segment, but believing in the future, the key component for the release of the brand on the market was its visual image. "We do not just want to, we must! Stand out "- this phrase was the basis for working on the ideas of the visual image of the company. The guys from RR performed the task at all 100%. The identity turned out incredibly bright and inspiring.